Did you know that 70% of all search queries on Google are for long-tail keywords with three or more words? This shows the huge potential of low-competition keywords for your SEO strategy. In this article, you’ll learn how to find these hidden gems and use them to bring more targeted traffic to your website.
Low-competition keywords are key for search engine optimization. They are terms and phrases with fewer businesses or websites competing for top spots in Google’s search results. This makes them easier to rank for. By focusing on these niche keywords, you can beat your competition and draw in more engaged visitors to your site.
Key Takeaways
- Long-tail keywords (3+ words) are a key criteria for low-competition keywords.
- Low-competition keywords have fewer authoritative websites on the first page of Google.
- Low-competition keywords typically have lower search volume than high-competition terms.
- Forums, social media, and Google’s own tools can reveal low-competition keyword ideas.
- Utilizing keyword research tools can uncover a wealth of low-competition opportunities.
We’ll now explore the world of low-competition keywords further. We’ll look at what they are, why they’re important, and the best ways to find them. Get ready to improve your SEO skills!
What is a Low-Competition Keyword?
In the SEO world, “low-competition keywords” are key. They are terms with fewer businesses or websites fighting for top spots in search results. This makes them easier for your site to reach.
Criteria for Low-Competition Keywords
What makes a keyword low in competition?
- Long-tail phrases (three or more words)
- Highly specific and niche-focused keywords
- Fewer authoritative websites and pages ranking on the first page of Google
- Lower search volume compared to broader, more competitive terms
Example of a Low-Competition Keyword
Take “deep sea fishing tour where you can swim with dolphins” as an example. It’s a specific term with fewer competitors. The top results are likely from travel forums and local tour operators, not big websites.
Targeting these keywords can help you rank higher and bring more quality traffic. It’s great for small or new businesses wanting to grow online and gain search engine trust.
| Metric | Value |
|---|---|
| Keyword Difficulty Score | 0-10 |
| Referring Domains (Top 10 Pages) | Fewer |
| Domain Rating (DR) of Top-Ranking Pages | Lower |
The table shows what makes low-competition keywords stand out. They have a low difficulty score, fewer top sites, and lower domain authority.
By knowing what makes low-competition keywords work, you can start using them in your SEO and content plans.
Why are Low-Competition Keywords Important?
Targeting low-competition keywords is key in search engine optimization (SEO). These keywords are great for new or small websites. They help rank well and bring in valuable traffic from search engines.
Since there are fewer competitors, it’s easier to rank for low-competition keywords. This lets you beat your rivals in organic search. It also saves money on ads compared to high-competition keywords.
- Low-competition keywords make it easier for websites to rank higher. You don’t need many backlinks or a strong domain authority.
- These keywords draw in targeted traffic by being specific and relevant. This means more engaged visitors and higher conversion rates.
- Using low-competition keywords can make marketing more cost-effective. You spend less and see results faster.
By picking niche keywords with a manageable keyword difficulty and search volume, you can become an authority in specific areas. This shows market gaps and meets your audience’s unique needs.
| Metric | Importance |
|---|---|
| Keyword Difficulty | Keywords with lower difficulty are easier to rank for. This helps you beat competitors and get noticed. |
| Search Volume | Choosing keywords with moderate search volume balances demand with competition. This leads to a better seo keyword strategy and results. |
By using low-competition keywords in your content, you can improve your seo keyword strategy. This boosts your organic search visibility, cuts the cost per acquisition, and brings in more targeted traffic.
How to Find Low-Competition Keywords
Finding the right keywords is key in SEO. Focus on low-competition keywords that are specific and relevant. These terms have fewer businesses competing for them. This makes it easier to rank higher in search results and draw in more visitors.
Use TikTok’s “Others Searched For”
TikTok is full of insights into what people want and look for. The “Others Searched For” section shows keywords and phrases your audience is into. These keywords are often low in competition and match what your customers are interested in.
Look at Facebook Recommendation Requests & Questions
Facebook is another place to find keywords. People go there when they can’t find answers on Google. By watching these conversations, you can find keywords related to your field that aren’t too competitive.
Look for Keywords on Your Competitors’ Websites
Checking out your competitors’ sites can give you keyword ideas. Look for keywords they’re doing well with, especially those beating your site. These could be chances to target and beat your competitors in search results.
Using these methods, you can gather a list of low-competition keywords. This can improve your SEO and bring in more visitors.
Use Google Autocomplete
Finding low-competition keywords doesn’t need a fancy keyword research tool. Google’s built-in features, like Autocomplete, can offer a lot of great keywords and content ideas.
Google Autocomplete shows predictions based on what you type, your location, and common search trends. This can lead to finding long-tail keywords that are very relevant to your audience but not too competitive.
- Start by typing a relevant question or phrase into the Google search bar.
- Pay close attention to the Autocomplete suggestions that appear. Look for keywords and queries that are specific, niche-focused, and potentially less competitive than their more generic counterparts.
- Consider the source of the Autocomplete results as well. If they’re coming from forums, blogs, or other non-commercial sources, that’s a good sign that the keyword may have lower competition.
Using Google Autocomplete can help you find a lot of low-competition keywords. These can boost your search engine optimization (SEO) efforts and help you reach your target audience better.
“Google Autocomplete reduces typing by up to 25% and provides predictions based on various factors such as characters entered, location, query language, common and trending topics, search history, and more.”
The key is to find long-tail, specific, and niche-focused keywords that match your search intent and what your audience likes. This can really change the game for your google search optimization.
Look for Forum Results on Google
When you search on Google for your keywords, check if forums show up on the first page. If you see Reddit, Quora, or Tripadvisor, it means you’ve found a low-competition keyword. Forums don’t aim to rank for these terms but offer great info to answer questions.
This is a great chance for you to make a more detailed and helpful guide. By understanding what people talk about in forums, you can make content that really meets your audience’s needs. Forums are full of info on what your potential customers are worried about and what they want to know.
- Scan the first page of Google results for your keywords and look for forum listings
- Analyze the types of questions and discussions happening on these forum threads
- Use the insights from forums to create content that goes above and beyond what’s currently available
The main goal is to offer real value and answer what your audience really needs. By matching your content with what people discuss in forums, you’ll be on your way to ranking for low-competition keywords. This will also bring more relevant traffic to your site.
| Keyword Research Tool | Key Feature |
|---|---|
| Google Keyword Planner | Provides insights into search volume, competition, and keyword ideas |
| Ubersuggest | Offers keyword suggestions, search volume data, and competition analysis |
| Answer the Public | Generates keyword ideas based on common questions people ask |
| Google Trends | Allows exploring the popularity of search terms over time |
Using forums and online communities can help you find valuable user intent. This can lead to creating content that really speaks to your audience. This strategy can be a big win in finding low-competition keywords and achieving long-term SEO success.
Check Out Google’s “People Also Ask” for More Ideas
Google’s “People Also Ask” section is a great place to find low-competition keywords for SEO. It shows related questions users have searched for. This gives you insights into what they’re looking for and what content they want.
To use “People Also Ask,” start with a broad keyword related to your business. Look at the questions that pop up and click on the ones that catch your eye. You might find long-tail keyword chances that have less competition but still draw in valuable search intent.
- Search for questions answered in forums or online groups. These can point to low-competition long-tail keywords to aim for.
- Don’t just go for the most searched keywords. Sometimes, the less searched ones can bring a lot of traffic to your site.
- Keep going through the “People Also Ask” suggestions until you hit a point where they’re not relevant to your business. This can lead to a bunch of keyword ideas.
Google’s “People Also Ask” feature can help you find many low-competition keywords. These can help you reach your audience and bring valuable traffic to your site. So, don’t forget to use this powerful tool in your SEO keyword search.
Look at “Related Searches” on Google
When you do a google search, don’t just look at the top results. Check out the “Related Searches” section at the bottom of the page. These are often other questions people are asking. They can be great low-competition keywords for your SEO strategy.
The “Related Searches” feature on Google gives you insights into what users are really looking for. By looking at these related queries, you can find long-tail keywords with less competition but still a good amount of searches. These keywords are perfect for targeting specific audiences and bringing quality traffic to your site.
- Do a google search on a topic that’s relevant to your business or website.
- Scroll down to the “Related Searches” section at the bottom of the search results page.
- Look at the related queries and see if any are relevant to your products, services, or content.
- Check the search intent and search volume of these long-tail keywords using tools like Google Trends or Google Keyword Planner.
- Add the most promising low-competition, high-intent keywords to your content strategy to boost your google search visibility and drive targeted traffic.
By using the “Related Searches” feature on Google, you can find lots of low-competition, high-intent keyword opportunities. This can help you optimize your website and content for better search engine visibility. And ultimately, it can lead to more conversions.
Check out Forums and Online Communities
For finding low-competition keywords, forums and online communities are great. People go there to ask questions Google doesn’t answer. This makes them perfect for finding long-tail, user-intent keywords.
Start by typing a seed phrase into a forum like Quora or Reddit. Look through the questions, focusing on the newest ones. These questions are often very specific and could be great keywords for your SEO.
For instance, if you’re a digital marketing consultant, search for “digital marketing” on Quora. You might find questions like “How can I create a winning digital marketing strategy for my small business?” or “What are the best social media platforms for B2B digital marketing?”. These questions could be easier to rank for than broad terms like “digital marketing”.
Don’t just look at the first page of results. Keep exploring related topics and questions. The more you dive into these communities, the more you’ll find low-competition keywords.
Forums and online communities are full of low-competition keywords that match your audience’s needs. By using these resources, you can find many SEO opportunities and beat the competition.
Try “allintitle” or “allinurl” Searches on Google
Google has some handy search operators for finding low-competition keywords. “Allintitle” and “allinurl” are two of the best ones.
The “allintitle” operator helps you find pages with your keyword in the title. This shows how competitive a keyword is. Pages with the keyword in the title usually rank higher.
The “allinurl” operator searches for pages with your keyword in the URL. This can show you keywords with less competition. Pages with the keyword in the URL tend to rank better.
Using these Google search tools gives you insights into keyword competition. Look for keywords with fewer than 54,000 “allinurl” results or just 66 “allintitle” results. These can be low-seo optimization competition keywords to target.
For instance, “how to cook chicken livers” had only 66 “allintitle” results. This suggests it could be a good, low-keyword difficulty target. “how to cook chicken livers for dogs” had under 100 pages with the term in the URL. This makes it another valuable keyword to check out.
“Utilizing Google’s specialized search operators like ‘allintitle’ and ‘allinurl’ can uncover a wealth of low-competition keyword opportunities that are ripe for effective seo optimization.”
By using these techniques in your google search and seo optimization strategy, you can find keywords that are less saturated. This gives your content a better chance of ranking well in search results.
How to Find Low-Competition Keywords for SEO
Use Keyword Research Tools
Keyword research tools are key for finding low-competition keywords for SEO. Exploding Topics is great at spotting new trends with less competition. These tools help you find new keywords you might not have thought of.
But, many of these tools need a premium subscription for full access. This means you might have to pay to get the most out of them.
| Keyword Research Tool | Key Features for Low-Competition Keywords |
|---|---|
| Exploding Topics | Identifies emerging trends and topics with low competition |
| Ahrefs | Provides keyword difficulty scores and search volume data |
| SEMrush | Offers keyword opportunity insights and competitor analysis |
| Google Keyword Planner | Suggests long-tail, specific keywords with lower competition |
Using these powerful tools can open up many low-competition keyword opportunities. This can help improve your SEO strategy and boost your search engine rankings.
Conclusion
Finding low-competition keywords is key for a winning SEO strategy, especially for new or small websites. Use social media, analyze competitors, and check out special keyword tools to find great keywords. These can help you beat the competition and bring more quality visitors to your site.
Go for long-tail, specific keywords that have fewer searches but less competition too. Keep an eye on your progress and tweak your strategy as needed. This way, your content marketing will hit the mark and boost your brand’s online presence, trust, and success.
With the tips from this article, you can make an SEO plan that focuses on low-competition keywords. This can lead to real results for your business. Keep working hard and use tools like Serpple for keyword research. This will make finding the right keywords easier and keep you ahead in the game.
