Need to track your keyword rankings but not sure where to begin? Our list of rank-tracking software options provides helpful details about some of the best tools available.
12 Best SEO Rank Tracking Tools
We assessed a dozen tools based on:
- The number of keywords you can track
- The frequency of ranking data updates
- The platform’s user-friendliness
- The type of person or business the tool is best suited for
- Pricing
Here’s a table that briefly compares each tool’s features, best uses, and pricing:
| Software | Features | Best For | Pricing |
|---|---|---|---|
| Semrush | Daily ranking updates, site page performance, competitive insights | Everyone | $139.95/month |
| SE Ranking | Daily ranking updates | Agencies and in-house teams | $65/month |
| Nozzle | Data visualization and reporting | Experienced marketers, small businesses | $59/month |
| Mangools | Daily ranking updates, SERP performance | Marketers and agencies | $29/month |
| SEO PowerSuite | Target page analysis, competitive insights | Agencies and in-house teams | $299/year |
| AccuRanker | Real-time data for granular locations | Agencies and enterprises | $129/month |
| Advanced Web Ranking | Real-time rankings, performance forecasting | Agencies and enterprises | $99/month |
| Ranktracker | Daily ranking updates, SERP performance | Beginners and marketers | $24/month |
| Wincher | Daily ranking updates, historical analysis | Marketers and small businesses | $49/month |
| Serpple | Daily ranking updates, site page performance | Beginners and marketers | $19/month |
| Nightwatch | Location tracking, reporting | Agencies and enterprises | $39/month |
| WhiteSpark | Location tracking, competitive analysis | Everyone | $17/month |
Semrush
Semrush is best for tracking daily rankings for your custom list of keywords, using its Position Tracking tool to gather data across multiple devices (mobile, tablet, and desktop).
How to Use Semrush:
- Enter your domain and click “Set up tracking.”
- Choose the search engine and device for tracking (Google and Mobile recommended).
- Select the country of your target audience.
- Click “Continue To Keywords” and enter or import your target keywords.
- Add keywords to your campaign and start tracking.
The Position Tracking dashboard offers reports and metrics for your keywords, including their rankings for various SERP features and location-specific insights. The software provides comprehensive metrics like keyword intent, difficulty, position, visibility, estimated traffic, and search volume. Additionally, you can analyze competitors’ keywords and receive alerts for ranking changes.
Pricing
- Pro plan: $139.95/month for the entire suite of Semrush tools.
- Guru plan: $249.95/month, includes additional features like the Content Marketing Toolkit and historical data.
- Business plan: $499.95/month, includes Share of Voice, extended limits, API access, and more.
SE Ranking
SE Ranking’s Rank Tracker is versatile, offering features such as target URLs, traffic forecasts, and automated keyword suggestions. The tool helps prevent keyword cannibalization and supports multiple projects for managing various campaigns. The “Content Score” metric helps prioritize SEO efforts effectively.
Pricing
- Essential plan: $65/month for individual SEO professionals.
- Pro plan: $119/month for agencies and small teams.
- Business plan: $259/month for large agencies and enterprises.
Nozzle
Nozzle excels in data visualization and detailed reports, updating data every five minutes. Customize dashboards to fit specific needs and track unlimited competitors.
Pricing for Small Businesses
- Basic plan: $59/month for 10,000 pulls
- Advanced plan: $119/month for 21,000 pulls
- Pro plan: $299/month for 60,000 pulls
- Pro Plus plan: $599/month for 130,000 pulls
Pricing for Enterprises
- Basic plan: $1,199/month for 275,000 pulls
- Advanced plan: $2,999/month for 725,000 pulls
- Pro plan: $5,999/month for 1.5 million pulls
Mangools
SERPWatcher by Mangools is budget-friendly and easy to use, offering daily ranking updates and local rank tracking for 50,000 locations. It provides white-label reporting and a proprietary “Performance Index” score to measure SERP performance.
Pricing
- Entry plan: $29/month for 50 tracked keywords
- Basic plan: $49/month for 200 tracked keywords
- Premium plan: $69/month for 700 tracked keywords
- Agency plan: $129/month for 1,500 tracked keywords
SEO PowerSuite
SEO PowerSuite’s Rank Tracker is ideal for desktop use, supporting Windows, macOS, and Linux. Track keywords in nearly 600 search engines and receive insights into competitors’ keywords. Assign keywords to target pages and get notifications for ranking changes.
Pricing
- Free plan available (projects cannot be saved)
- Professional plan: $299/year for in-house use
- Enterprise plan: $499/year for client work
AccuRanker
AccuRanker offers real-time keyword rankings and versatile tracking options for various locales and YouTube channels. It integrates seamlessly with existing systems through its API.
Pricing
- Starts at $129/month for 1,000 keywords
- 5,000 keywords: $609/month
- 25,000 keywords: $1,569/month
Advanced Web Ranking
Track keywords in over 4,000 search engines across 190 countries with Advanced Web Ranking. It offers real-time rankings and performance forecasting, as well as competitive analysis and SERP features insights.
Pricing
- Pro plan: $99/month for 7,000 keywords
- Agency plan: $199/month for 14,500 keywords
- Enterprise plan: $499/month for 35,500 keywords
Ranktracker
Ranktracker is affordable and user-friendly, making it ideal for beginners. It offers daily ranking updates, filters for location and device analysis, and competitor keyword insights.
Pricing
- Starter plan: $24/month for 200 tracked keywords
- Double Data plan: $59/month for 1,000 tracked keywords
- Quad Data plan: $109/month for 2,000 tracked keywords
- Hex Data plan: $209/month for 4,000 tracked keywords
Wincher
Wincher offers on-demand rankings for 130+ search engines across 180 countries and provides automated alerts for keyword ranking changes. It supports unlimited websites and users.
Pricing
- Basic plan: $49/month for 500 keywords
- Standard plan: $89/month for 1,000 keywords
- Professional plan: $319/month for 5,000 keywords
Serpple
Serpple groups keywords by your site’s pages, offering daily keyword rankings and competitive insights. It’s accessible for businesses of all sizes with affordable plans.
Pricing
- Side Hustler plan: $19/month for 100 tracked keywords
- Entrepreneur plan: $29/month for 500 tracked keywords
- Agency plan: $99/month for 3,000 tracked keywords
Nightwatch
Nightwatch’s Rank Tracker is customizable and suitable for enterprises, agencies, and small businesses. It offers extensive geographic coverage and API integration.
Pricing
- 250 keywords: $39/month
- 1,000 keywords: $99/month
- 4,000 keywords: $339/month
WhiteSpark
WhiteSpark’s Local Rank Tracker is ideal for tracking local SEO performance, supporting multiple business locations, and tracking YouTube and social media profiles.
Pricing for Weekly Tracking
- Small Business plan: $17/month for 100 keywords
- Specialist plan: $35/month for 250 keywords
- Agency plan: $70/month for 1,000 keywords
- Enterprise plan: $140/month for 2,500 keywords
Pricing for Daily Tracking
- Small Business plan: $20/month for 100 keywords
- Specialist plan: $42/month for 250 keywords
- Agency plan: $85/month for 1,000 keywords
- Enterprise plan: $167/month for 2,500 keywords
How to Choose an SEO Rank Tracker
When choosing the best keyword rank tracker, consider:
- The number of keywords, sites, and competitors you can track
- The freshness of keyword data
- Ease of using the platform and interpreting the data
- SEO reporting and dashboard capabilities
- Pricing
Recommendations by User Type
| Category | Feature | Description |
|---|---|---|
| Beginners and Solo Consultants | Ease of use | An intuitive interface and easy-to-understand reports |
| Affordability | Lower-cost plans or free versions to start without much investment | |
| Small Business | Cost-effective pricing | Affordable plans that offer a good balance of features |
| Competitor analysis | Basic competitor analysis to understand how well other sites rank | |
| Comprehensive reports | Digestible reports to track progress and make informed decisions | |
| Agency | Multi-client management | Ability to manage campaigns for multiple clients |
| White-label reporting | Customizable, branded reports to share with clients | |
| Collaboration tools | Features that support team collaboration and project management | |
| Enterprise | Scalability | Tools that can handle large volumes of data and multiple websites efficiently |
| Integration capabilities | Integrate with other tools and platforms, such as CRMs and marketing automation systems |
Need to track your keyword rankings but not sure where to begin? Our list of rank-tracking software options provides helpful details about some of the best tools available.
12 Best SEO Rank Tracking Tools
We assessed a dozen tools based on:
- The number of keywords you can track
- The frequency of ranking data updates
- The platform’s user-friendliness
- The type of person or business the tool is best suited for
- Pricing
Here’s a table that briefly compares each tool’s features, best uses, and pricing:
| Software | Features | Best For | Pricing |
|---|---|---|---|
| Semrush | Daily ranking updates, site page performance, competitive insights | Everyone | $139.95/month |
| SE Ranking | Daily ranking updates | Agencies and in-house teams | $65/month |
| Nozzle | Data visualization and reporting | Experienced marketers, small businesses | $59/month |
| Mangools | Daily ranking updates, SERP performance | Marketers and agencies | $29/month |
| SEO PowerSuite | Target page analysis, competitive insights | Agencies and in-house teams | $299/year |
| AccuRanker | Real-time data for granular locations | Agencies and enterprises | $129/month |
| Advanced Web Ranking | Real-time rankings, performance forecasting | Agencies and enterprises | $99/month |
| Ranktracker | Daily ranking updates, SERP performance | Beginners and marketers | $24/month |
| Wincher | Daily ranking updates, historical analysis | Marketers and small businesses | $49/month |
| Serpple | Daily ranking updates, site page performance | Beginners and marketers | $19/month |
| Nightwatch | Location tracking, reporting | Agencies and enterprises | $39/month |
| WhiteSpark | Location tracking, competitive analysis | Everyone | $17/month |
Semrush
Semrush is best for tracking daily rankings for your custom list of keywords, using its Position Tracking tool to gather data across multiple devices (mobile, tablet, and desktop).
How to Use Semrush:
- Enter your domain and click “Set up tracking.”
- Choose the search engine and device for tracking (Google and Mobile recommended).
- Select the country of your target audience.
- Click “Continue To Keywords” and enter or import your target keywords.
- Add keywords to your campaign and start tracking.
The Position Tracking dashboard offers reports and metrics for your keywords, including their rankings for various SERP features and location-specific insights. The software provides comprehensive metrics like keyword intent, difficulty, position, visibility, estimated traffic, and search volume. Additionally, you can analyze competitors’ keywords and receive alerts for ranking changes.
Pricing
- Pro plan: $139.95/month for the entire suite of Semrush tools.
- Guru plan: $249.95/month, includes additional features like the Content Marketing Toolkit and historical data.
- Business plan: $499.95/month, includes Share of Voice, extended limits, API access, and more.
SE Ranking
SE Ranking’s Rank Tracker is versatile, offering features such as target URLs, traffic forecasts, and automated keyword suggestions. The tool helps prevent keyword cannibalization and supports multiple projects for managing various campaigns. The “Content Score” metric helps prioritize SEO efforts effectively.
Pricing
- Essential plan: $65/month for individual SEO professionals.
- Pro plan: $119/month for agencies and small teams.
- Business plan: $259/month for large agencies and enterprises.
Nozzle
Nozzle excels in data visualization and detailed reports, updating data every five minutes. Customize dashboards to fit specific needs and track unlimited competitors.
Pricing for Small Businesses
- Basic plan: $59/month for 10,000 pulls
- Advanced plan: $119/month for 21,000 pulls
- Pro plan: $299/month for 60,000 pulls
- Pro Plus plan: $599/month for 130,000 pulls
Pricing for Enterprises
- Basic plan: $1,199/month for 275,000 pulls
- Advanced plan: $2,999/month for 725,000 pulls
- Pro plan: $5,999/month for 1.5 million pulls
Mangools
SERPWatcher by Mangools is budget-friendly and easy to use, offering daily ranking updates and local rank tracking for 50,000 locations. It provides white-label reporting and a proprietary “Performance Index” score to measure SERP performance.
Pricing
- Entry plan: $29/month for 50 tracked keywords
- Basic plan: $49/month for 200 tracked keywords
- Premium plan: $69/month for 700 tracked keywords
- Agency plan: $129/month for 1,500 tracked keywords
SEO PowerSuite
SEO PowerSuite’s Rank Tracker is ideal for desktop use, supporting Windows, macOS, and Linux. Track keywords in nearly 600 search engines and receive insights into competitors’ keywords. Assign keywords to target pages and get notifications for ranking changes.
Pricing
- Free plan available (projects cannot be saved)
- Professional plan: $299/year for in-house use
- Enterprise plan: $499/year for client work
AccuRanker
AccuRanker offers real-time keyword rankings and versatile tracking options for various locales and YouTube channels. It integrates seamlessly with existing systems through its API.
Pricing
- Starts at $129/month for 1,000 keywords
- 5,000 keywords: $609/month
- 25,000 keywords: $1,569/month
Advanced Web Ranking
Track keywords in over 4,000 search engines across 190 countries with Advanced Web Ranking. It offers real-time rankings and performance forecasting, as well as competitive analysis and SERP features insights.
Pricing
- Pro plan: $99/month for 7,000 keywords
- Agency plan: $199/month for 14,500 keywords
- Enterprise plan: $499/month for 35,500 keywords
Ranktracker
Ranktracker is affordable and user-friendly, making it ideal for beginners. It offers daily ranking updates, filters for location and device analysis, and competitor keyword insights.
Pricing
- Starter plan: $24/month for 200 tracked keywords
- Double Data plan: $59/month for 1,000 tracked keywords
- Quad Data plan: $109/month for 2,000 tracked keywords
- Hex Data plan: $209/month for 4,000 tracked keywords
Wincher
Wincher offers on-demand rankings for 130+ search engines across 180 countries and provides automated alerts for keyword ranking changes. It supports unlimited websites and users.
Pricing
- Basic plan: $49/month for 500 keywords
- Standard plan: $89/month for 1,000 keywords
- Professional plan: $319/month for 5,000 keywords
Serpple
Serpple groups keywords by your site’s pages, offering daily keyword rankings and competitive insights. It’s accessible for businesses of all sizes with affordable plans.
Pricing
- Side Hustler plan: $19/month for 100 tracked keywords
- Entrepreneur plan: $29/month for 500 tracked keywords
- Agency plan: $99/month for 3,000 tracked keywords
Nightwatch
Nightwatch’s Rank Tracker is customizable and suitable for enterprises, agencies, and small businesses. It offers extensive geographic coverage and API integration.
Pricing
- 250 keywords: $39/month
- 1,000 keywords: $99/month
- 4,000 keywords: $339/month
WhiteSpark
WhiteSpark’s Local Rank Tracker is ideal for tracking local SEO performance, supporting multiple business locations, and tracking YouTube and social media profiles.
Pricing for Weekly Tracking
- Small Business plan: $17/month for 100 keywords
- Specialist plan: $35/month for 250 keywords
- Agency plan: $70/month for 1,000 keywords
- Enterprise plan: $140/month for 2,500 keywords
Pricing for Daily Tracking
- Small Business plan: $20/month for 100 keywords
- Specialist plan: $42/month for 250 keywords
- Agency plan: $85/month for 1,000 keywords
- Enterprise plan: $167/month for 2,500 keywords
How to Choose an SEO Rank Tracker
When choosing the best keyword rank tracker, consider:
- The number of keywords, sites, and competitors you can track
- The freshness of keyword data
- Ease of using the platform and interpreting the data
- SEO reporting and dashboard capabilities
- Pricing
Recommendations by User Type
| Category | Feature | Description |
|---|---|---|
| Beginners and Solo Consultants | Ease of use | An intuitive interface and easy-to-understand reports |
| Affordability | Lower-cost plans or free versions to start without much investment | |
| Small Business | Cost-effective pricing | Affordable plans that offer a good balance of features |
| Competitor analysis | Basic competitor analysis to understand how well other sites rank | |
| Comprehensive reports | Digestible reports to track progress and make informed decisions | |
| Agency | Multi-client management | Ability to manage campaigns for multiple clients |
| White-label reporting | Customizable, branded reports to share with clients | |
| Collaboration tools | Features that support team collaboration and project management | |
| Enterprise | Scalability | Tools that can handle large volumes of data and multiple websites efficiently |
| Integration capabilities | Integrate with other tools and platforms, such as CRMs and marketing automation systems |
