10 D2C Ecommerce Retail Marketing Strategies to Adopt

Did you know that D2C strategies can save brands 10-15% on wholesale and 15-40% from retailers? This can greatly increase their profits¹. After the pandemic, D2C became a key retail strategy. It helps brands connect better with customers and offer top-notch brand experiences. With the D2C ecommerce market expected to hit $197.11 billion in the US by 2024², it’s crucial for retailers and e-commerce brands to adopt this approach.

This article will cover 10 essential D2C ecommerce retail marketing strategies. These strategies will help you grow your business sustainably. They include personalization, using data to make decisions, building communities, and content marketing. These tactics will help you attract, engage, and keep your customers.

Key Takeaways

• D2C strategies can boost profit margins by reducing wholesale and retail distribution costs.
• Personalization in D2C marketing can increase sales conversion rates by 10-15% and reduce overall marketing costs by 10-20%.
• Implementing D2C allows brands to collect first-party data, leading to better business decisions and more effective marketing efforts.
• Centralized customer data and strategic channel selection are crucial for successful D2C transitions.
• Building a passionate community around your brand can be a powerful D2C marketing strategy.

Understanding D2C (Direct-to-Consumer) in Retail

D2C has changed the retail game. It’s an ecommerce model where brands sell directly to customers online, skipping traditional middlemen³. This approach gives brands control over prices and how they connect with customers³.

What is D2C (Direct-to-Consumer) in Retail?

With D2C, brands cut out wholesalers and retailers to sell directly to customers³. This lets them know their customers better and build loyalty³. D2C helps brands share their unique stories and products, leading to more sales and sustainability³.

Why is D2C the New Retail Strategy?

The COVID-19 pandemic made more people shop online, boosting D2C sales⁴. Retail ecommerce grew by over 26% in 2020 and 16% in 2021⁴. D2C products saw a 45% growth in 2020⁴. This shows D2C is key for brands wanting to reach customers and stand out⁴.

D2C lets brands quickly test new products and marketing³. They can use customer data to make their websites and marketing better³. But, D2C has its own challenges, like finding customers and building a strong online presence³.

D2C’s rise shows how consumer habits and brand relationships are changing online⁴. With the D2C market growing by 23% in the US from 2019 to 2023⁴, brands that adapt can grow, engage with customers, and succeed in the long run.

Benefits of Direct-to-Consumer Companies

More brands are now using the direct-to-consumer (D2C) model. This approach brings big wins, like better sales and profitability. D2C helps brands build strong, personal ties with customers. It also boosts customer loyalty and lets brands grow in new ways. Plus, D2C gives brands valuable customer data for better decisions. Let’s dive into these key points.

More Sales and Profitability

This year, direct-to-consumer sales online will hit about $17.75 billion, up 24.3% from last year⁵. Selling directly to customers cuts out the middlemen, raising profit margins. For example, selling a product directly can bring in a 75% profit margin, compared to 50% with intermediaries⁵.

Better Personalization Across Digital Channels

D2C lets brands talk directly to customers, making marketing more personal. This direct link helps brands learn what customers want. They can then improve their products and strengthen their customer bonds⁵.

Improved Customer Loyalty

D2C models offer competitive prices and big profit margins, keeping customers coming back⁶. By controlling the online experience, D2C brands can promote themselves well. This helps them grow their brand and keep customers loyal⁶.

Expand Your Business Horizons

D2C lets brands reach more people fast. They can sell products worldwide through their websites, quickly growing their market⁵. D2C’s omnichannel approach lets customers shop in many ways, using different payment options. This doesn’t mean giving up on retail partnerships⁵.

Improved Customer Data

D2C gives brands detailed data from every sale step, helping with better decisions and marketing⁵. These direct customer ties let brands collect lots of data. This data helps with personalizing products and keeping customers loyal⁶.

How to Make Your Retail D2C Ready?

Switching to a direct-to-consumer (D2C) retail strategy means changing your processes and systems. You need to focus on three main areas. These are making a smooth process and people plan, putting all data in one place, and picking the right online channels to reach customers.

Create a Process and People Movement Plan

Changing to a D2C model means updating your logistics, customer programs, and training your team. You need to set up new ways to directly serve your customers. Make sure your team can answer customer questions well⁷.

Centralize Data under a Single Platform

Bring all your customer data together using a single customer relationship management (CRM) system. This helps you give personalized offers and improve the customer experience⁸.

Choose the Online Channels to Focus on

Pick the main online channels like your website, mobile app, social media, and email to reach your customers. Make sure the experience is consistent and smooth across all these places, letting customers move easily between them⁷.

By focusing on these key areas, you can turn your retail business into a D2C model. This will help your brand succeed in the changing ecommerce world.

“Mastering lead generation strategies is crucial for D2C retail success. It boosts sales and builds strong customer relationships.”

Developing Brand Awareness Through Content Marketing

For a direct-to-consumer (D2C) brand, building strong brand awareness is key to success. Content marketing is a great way to do this. It helps you build trust, connect with your audience, and show your brand as a go-to source of info⁹.

Creating top-notch, helpful content boosts your D2C brand’s visibility and reaches more people. This content can be blogs, videos, social media posts, or interactive stuff. The goal is to give value to your customers, solve their problems, and speak to them in a way they understand⁹.

Linking your content marketing with your SEO strategy can make your brand more visible. By making your content search-friendly, more people can find your brand and its message. This means more visitors to your site and more people knowing about your brand⁹.

Content marketing isn’t just a one-off task; it needs ongoing effort and planning. You should keep publishing great content, talk to your audience, and keep improving your strategy. This is key to building lasting brand awareness and keeping customers coming back¹⁰.

Using content marketing, you can make your D2C brand a trusted and leading voice in your field. This leads to more sales, happier customers, and bigger business growth¹⁰.

Marketing Strategies For Overall Sustainable Growth

As a direct-to-consumer (D2C) brand, you need to mix short-term and long-term marketing strategies for growth. Short-term tactics help with quick sales and brand awareness. Long-term plans build a strong base for steady growth. By using both, you can keep your audience interested and support d2c sustainable growth.

Short-Term Strategies

Start with short-term marketing like search engine ads, display ads, and social media ads. These can quickly boost sales and make your brand more visible, especially during big events or new product launches¹¹. For instance, Zomato in India made “no cutlery required” the default for all orders, cutting down on plastic waste¹¹.

Long-Term Strategies

Don’t forget about long-term strategies like SEO and content marketing. These take time but help grow your brand steadily by reaching more people and building loyalty without spending a lot on ads¹¹. OnePlus saw a 130% revenue increase and a 3X return on ad spend by starting a D2C business and working with Google¹¹.

Using both d2c short-term marketing strategies and d2c long-term marketing strategies helps with d2c sustainable growth. It also keeps your audience interested at every step of their buying journey.

“Focusing on the right audience can be more beneficial than aiming for sheer quantity in marketing numbers.”¹²

When planning your marketing, focus on value and quality over just how much you spend. Indian consumers value these things a lot¹². Also, making content that speaks directly to your audience can build loyalty and help you succeed over time¹².

Assess The Most Significant Demand Of The Consumers

To win in D2C retail, knowing what your customers really want is key. By studying how people act, what they like, and what bothers them, D2C brands can make products and marketing that hit the mark¹³.

More than half of shoppers choose D2C brands over others, showing a big want for direct sales¹³. Fast marketing like PPC ads and social media ads can quickly bring in customers. SEO and content marketing work well for long-term growth¹³.

To beat big brands, D2C companies need to offer personal experiences, unique selling points, and easy shopping¹³. Using one system for customer data helps make shopping smoother and more personal¹³.

By focusing on what customers are worth over time, D2C brands can make shopping better and plan for growth¹³. Making sure shopping is easy online and offline helps D2C brands grow¹³.

By really getting what your customers want, D2C brands can set themselves up for success and growth in the fast-changing retail world¹³.

“Successful D2C brands are those that can effectively identify and cater to the unique needs and preferences of their target consumers.”

Competing Up Against Established Brands

When a D2C brand starts, it must compete with brands that have been around for years. To stand out, D2C brands need a unique platform, product, and customer experience. This means cutting out unnecessary steps, offering personalized care, and using their direct model for convenience and savings¹³. By understanding what consumers need, D2C brands can be a strong choice against the big names¹⁴¹⁵.

To compete, D2C brands focus on being different. This means:

• Creating a unique brand identity and story that speaks to your audience
• Offering products that meet specific customer needs
• Providing top-notch customer service and a smooth buying experience
• Using digital channels and social media to build a strong brand and connect with customers

This way, D2C brands can shine in a crowded market and draw in customers looking for a better shopping experience¹³¹⁵.

Using data and technology is another smart move. D2C brands can use customer info, predictive analytics, and personalization tools to know their audience better. This helps them improve their marketing and give customers a more personal experience¹⁴¹⁵. This can help them connect deeply with customers and beat brands that are slow to change.

The secret to success for D2C brands is to focus on a unique and customer-focused experience. With their speed, data insights, and commitment to innovation, D2C brands can make a mark in the market. They can become strong competitors¹³¹⁴¹⁵.

Advance Your Resources And Investments

As a D2C brand, it’s key to use your resources wisely and make smart investments for success¹⁶. India’s eCommerce market is growing fast, expected to hit $400 billion by 2030¹⁶. To stand out, you need a solid plan for managing resources and making investments.

Start by putting all your data in one place to understand what your customers like and do¹⁷. A strong D2C e-Commerce platform costs between $15,000 to $30,000 a year, with extra costs for customization¹⁷. This setup helps you make smart choices and offer personalized experiences that keep customers coming back.

Put your money into marketing and getting new customers where it works best for you¹⁶. Most D2C brands focus on getting new customers, and social media, SEO, and direct traffic are top ways to do this¹⁶. Spend wisely on these, with costs ranging from $500 to $5,000 depending on your store size¹⁷.

Use new tech and create a D2C app to beat the competition¹⁷. Making an app might need help from top app developers, but it can really boost customer loyalty.

Match your spending and investments with the changing D2C market to grow your brand for the long run¹⁶. With over 5,217 active eCommerce startups in India, and the D2C market worth $100 billion by 2025¹⁶, smart planning and investing can help you stand out in this booming industry.

Emphasize On Customer Life-Time Value (CLTV)

As a D2C retailer, focus on building strong, long-term relationships with your customers. This approach helps you grow sustainably and makes your brand a lasting part of the industry¹⁸. Native D2C brands are set to hit $44 billion in sales by 2023, while established ones will reach $138 billion¹⁸. AI is changing how D2C brands talk to customers, making channels like SMS very effective¹⁸. Brands use TikTok, Instagram, and Facebook to create communities, deepening their connection with customers.

To boost your customer lifetime value (CLTV), focus on keeping customers loyal and coming back¹⁹. CLTV is the money a customer will make over their time with your brand. It’s ARPU (average monthly recurring revenue per user) times Customer Lifetime¹⁹. Keeping customers from leaving is key, as it greatly affects CLTV¹⁹. Using a 0.75 discount rate on LTV estimates helps adjust for churn, and tools like Baremetrics track customer trends¹⁹.

Look at your customer groups to find those who spend the most and what keeps them coming back¹⁹. Talking to your top customers can give you great insights to boost your CLTV¹⁹. Aim for a CLTV/CAC ratio of 3 or more to show you’re not spending too much on getting new customers¹⁹.

By focusing on d2c customer lifetime value, d2c customer loyalty, and d2c customer retention, you can create a loyal customer base. This drives sustainable growth for your D2C retail business²⁰. Companies that offer a seamless shopping experience across all channels see a 30% increase in CLTV²⁰. Use an omnichannel approach for a better shopping experience and data to improve your strategies and make your customers happy.

“Cultivating long-term relationships with customers and maximizing their lifetime value is the key to sustainable growth for D2C retailers.”

D2C Omnichannel Fulfilment

In today’s D2C retail, giving customers a smooth and consistent experience across all channels is key. This builds stronger customer ties and boosts loyalty²¹. D2C brands must let customers interact with them on their preferred channels, from finding products to getting them delivered, without any hassle. This approach not only makes the customer’s journey better but also helps the business grow²².

Using a D2C omnichannel strategy, brands can cut costs by 15% that would go to wholesalers and up to 40% that retailers would take²². This method also lets brands reach more people and meet their varied needs. For example²³, Nike saw a huge 82% jump in online sales after going D2C. Casper, a US mattress maker, also found success by selling its unique mattresses directly to customers online.

But moving to a D2C strategy comes with its own set of hurdles²³. Companies might lose partnerships as distributors see the move as a threat to their earnings. The digital commerce world is complex and demands big investments in skills, marketing, improving customer experiences, and fulfillment for D2C success.

Despite the challenges, the benefits of a D2C omnichannel strategy are clear²¹. Customers who use more channels spend 9% more in stores, and those who shop both online and in-store have a 30% higher lifetime value²². By 2023, over 80% of consumer goods companies plan to increase their D2C investments, showing its growing role in retail.

To stay ahead, D2C brands must focus on creating a smooth, omnichannel experience that meets their audience’s needs. This means blending digital and physical touchpoints, improving supply chains, and using data to offer personalized experiences²³. Companies moving to D2C should also think about using a headless or composable digital commerce platform. This approach offers the flexibility and innovation needed to meet changing consumer demands.

“The complexity of digital commerce requires investments in resources, skill sets, marketing, customer experience optimization, and fulfillment capabilities for successful D2C ventures.”²³

Data Centralization

In today’s fast-paced retail world, d2c data centralization is key for D2C brands to stand out. By bringing customer data from different places into one spot, D2C brands get a full picture of what their customers like and do²⁴. This helps them make the shopping experience personal, make smart business choices, and improve their marketing.

Handling d2c customer data well is crucial for D2C brands to succeed online²⁵. By keeping all data in one place, brands can use d2c consumer insights to better their products, set prices, and keep customers coming back. This way, D2C companies can be quick to adapt, stay in touch with what customers want, and grow.

By using d2c data centralization, D2C brands can open up many chances to succeed in retail. They get to know their customers well, offer tailored experiences, make choices based on data, and create marketing that really works. This leads to steady growth.

The retail world is always changing, making d2c customer data management and using d2c consumer insights more important. D2C brands that focus on data centralization will be ready to make the most of the direct-to-consumer model. They’ll stay ahead of the competition²⁴²⁵.

Employ Trusted Fulfillment and Shipping Partners

Choosing the right fulfillment and shipping partners is key for D2C e-commerce success. These partners ensure orders arrive on time and in good shape. This is crucial for a good customer experience¹⁴. To stand out online, D2C brands need to pick partners that work well with their operations. They should offer real-time updates and make delivery easy for customers¹⁴.

Using D2C fulfillment in e-commerce has big benefits. Over 75% of customers pay more for a better experience during fulfillment²⁶. Working with a D2C fulfillment partner lets businesses grow easily by handling more or less as needed²⁶. It also cuts costs by handling logistics and resources outside the company, saving money on overhead²⁶.

Working with d2c fulfillment partners and d2c shipping partners helps D2C brands stand out. It builds a stronger connection with customers, making them more loyal²⁶. This approach lets businesses focus on what they do best while experts handle fulfillment and shipping¹⁴.

“Partnering with the right fulfillment and shipping providers is crucial for the success of any D2C brand in today’s competitive e-commerce landscape.”

To win in D2C e-commerce, strong leadership is key. It requires strategic planning, teamwork, and bold moves¹⁴. Top performers in D2C e-commerce focus on commitment, teamwork, and setting high goals across all areas¹⁴.

10 D2C Ecommerce Retail Marketing Strategies to Adopt

D2C brands are becoming more popular in the retail world. In 2021, they made $128 billion in the U.S. alone. By 2024, that number is expected to jump to nearly $213 billion²⁷. To keep up, D2C brands need new marketing strategies that match what consumers want and do.

Here are 10 ways D2C ecommerce brands can stay ahead:

1. Develop a Strong Online Presence: Make your website easy to use on phones and work on SEO to help people find you online.
2. Leverage Mobile Commerce: Since most online shopping is on mobile, make sure your brand is ready for it. Think about making a mobile app too.
3. Implement Growth Hacking Strategies: Use smart tactics like creating urgency and showing social proof to build trust with customers²⁸.
4. Optimize Product Listings: Write clear, keyword-rich descriptions to help people find your products more easily²⁸.
5. Embrace Conversational Commerce: Use chatbots and live chat to help customers right away, making their shopping better²⁸.
6. Employ Cross-Selling and Up-Selling: Sell more products to each customer to increase what they spend and make their visit better²⁸.
7. Implement Referral Programs: Encourage customers to share their good experiences to get new customers at a low cost²⁸.
8. Run Contests and Campaigns: Host contests and special events to get more people to visit, see your brand more, and engage more²⁸.
9. Optimize the Checkout Experience: Make checking out fast and easy to stop people from leaving without buying and to get more sales²⁸.
10. Partner with Influencers: Work with popular social media stars to spread the word about your brand fast to more people²⁸.

Using these 10 strategies, D2C brands can grow and stay competitive in the changing retail world.

“The retail landscape is dynamic with frequent changes, requiring brands to stay agile.” – Senior Marketing Leader²⁹

As D2C brands move into physical stores, they must keep their online strengths while facing new retail challenges. Working together between D2C and retail teams is key for success. Hiring someone with retail experience at a high level is also important for retail growth²⁹.

Create a Differentiated Product with Unique Packaging

In the crowded D2C market, brands need to stand out with unique packaging. This means offering special features, unique flavors, or eye-catching designs. Such unique aspects help your brand catch the eye of your audience online³⁰. By making your product and packaging stand out, you can grab your audience’s attention and build a strong brand identity.

Creating a unique product with special packaging is key for D2C brands to succeed³⁰³¹. Over 81% of US consumers plan to buy from D2C brands by 2023, and more than 55% now visit brand websites first³¹. To be noticed, brands must offer products that really catch the eye of their customers.

Nike is a great example of a D2C brand that has used unique packaging to its advantage³⁰. Nike Direct made up 35% ($12.4 billion) of its sales globally by the end of 2020³⁰. Nike’s focus on innovative products and unique packaging has helped it connect with consumers and build a loyal customer base.

To make your product stand out, D2C brands should know their audience, do market research, and keep improving their products³². By understanding what consumers like and what’s new, brands can make products that really catch on³².

Remember, in the D2C world, 85% of new products in the US don’t make it³⁰. Quick testing and improving your product based on customer feedback is key to success³⁰. By refining your product and packaging, you can make something truly unique that makes your brand stand out and keeps customers coming back.

Leverage Influencer Marketing and Affiliate Networks

As a direct-to-consumer (D2C) brand, using influencer marketing and affiliate networks can help you grow. By working with influencers, you can reach more people and make your brand more known. In fact, D2C brands on social media are expected to hit $100 billion by 2025³³.

Influencer marketing works well, bringing in $6.85 for every $1 spent³³. Half of marketers think it gives a better return than other methods, and 41% see it as just as good³³. For new D2C brands, working with influencers who have 5,000-10,000 followers can be very helpful³³.

Implement Risk-Reversal with Solid Return Policy

Pairing influencer marketing with a strong return policy is key for trust and sales. About 9 out of 10 shoppers look at reviews online before buying, especially for big-ticket items³³. A simple return process can ease doubts and push people to buy, boosting sales and loyalty.

By using influencer marketing and offering a risk-free return, D2C brands can reach more people, gain trust, and grow sustainably in the competitive online market.

Offer Sample Packs to Drive Trials

In the world of direct-to-consumer (D2C) retail, giving out sample packs or trial sizes is a smart move. It helps drive product trials and introduces your products to new customers³⁴. This way, customers can try the product before buying the full version. It’s especially good for Gen Z and Millennial shoppers who like unique experiences³⁵.

Deliver Personalized Shopping Experiences

D2C brands can use their tech to give shoppers personalized experiences. They use customer data to suggest products, content, and deals that fit what each customer likes³⁶. This makes customers feel valued and builds loyalty. D2C brands focus on knowing and meeting customer needs for better satisfaction³⁶.

By offering sample packs and personalized shopping, D2C brands can boost product trials, increase brand awareness, and create strong customer bonds. This is key in today’s competitive market³⁴³⁵³⁶.

By using these smart strategies, D2C brands can boost product trials, grow brand awareness, and build strong customer ties. This is crucial in today’s competitive market³⁴³⁵³⁶.

Become a Content Provider for Your Audience

As a D2C brand, you can be a trusted source for your audience. By sharing valuable content, you build brand authority and drive traffic. This helps create a passionate community around your brand³⁷.

Think about sharing tutorials, product demos, and customer stories. These can tackle your audience’s pain points and interests. This makes your brand a top choice, deepening your connection with customers and boosting engagement³⁷.

Build a Passionate Community Around Your Brand

Creating a community of loyal fans is crucial for your brand’s growth. Encourage your audience to share their own stories and join online discussions. This builds a sense of belonging and loyalty³⁷.

Your audience can become brand ambassadors, spreading the word about your offerings. Focus on building a strong, engaged community. This leads to more visibility and trust for your brand³⁷.

“Consumers believe influencer content is more authentic than content generated directly by brands.”³⁷

Being a content provider and building a brand community unlocks your D2C marketing’s full potential. Keep delivering valuable content. Watch your audience and brand grow³⁷.

Fuse Your Founder’s Personal Brand

For D2C brands, making your founder’s personal brand shine can really grab your audience’s attention. It helps you stand out and connect deeply with customers. By sharing the founder’s story and values, you make your brand unique, loyal, and engaging³⁸.

Showing the human side of your brand through the founder makes it more relatable. This is key in D2C, where people want more than just to buy things³⁹.

To blend your founder’s brand with your D2C brand, try these steps:

• Show off the founder’s background, what they love, and what drives the brand.
• Use the founder’s story and journey in your brand’s stories to connect with your audience.
• Use the founder’s knowledge and leadership to make your brand a go-to in your field.
• Have the founder be part of making content, social media, and other brand efforts to connect with customers.

Mixing your founder’s brand with your D2C brand makes your brand stand out. It builds trust, loyalty, and helps your business grow over time³⁸.

“Fusing the founder’s personal brand with the company’s brand can be a game-changer for D2C brands, creating a more authentic and relatable connection with customers.”

Conclusion

This article has covered 10 key strategies for D2C ecommerce marketing. These strategies help brands stand out and connect with their audience⁴⁰. The D2C model offers many benefits, like better customer relationships and higher profits⁴¹.

Brands like Warby Parker and Casper have seen great success with this approach⁴⁰. The D2C sector is growing fast in India, showing its huge potential⁴⁰.

To make the most of this, brands should put their data in one place, improve their online presence, and use new marketing ideas⁴². With 55% of customers liking to buy directly from brands, now is the perfect time to go D2C⁴².

Using the strategies shared here, brands can stand out, engage with customers better, and find new ways to make money. This puts them on track for long-term success in the changing retail world⁴¹⁴⁰⁴².

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30. How to Implement a Direct-To-Consumer Powerful Business Model in 2023 – https://www.layerise.com/resources/blog/post/how-to-implement-a-d2c-direct-to-consumer-powerful-business-model-in-2023
31. How D2C Brands Can Offer Omni Experience to Millennials – https://www.moengage.com/blog/d2c-brands-offer-omni-experience-to-millennials/
32. Building a Successful Strategy for the D2C Landscape – https://www.linkedin.com/pulse/building-successful-strategy-d2c-landscape-epu7c
33. How Influencer Marketing is Helping D2C Brands Reach Consumers – https://www.linkedin.com/pulse/how-influencer-marketing-helping-d2c-brands-reach-consumers-
34. Latest E-Commerce Blog Posts – Nogin – https://www.nogin.com/blog/
35. D2C Strategy For eCommerce – Gepard PIM – https://gepard.io/ecommerce-strategy/direct-to-consumer-marketing-and-strategies
36. Best Digital Marketing Strategies For D2C Brands Promotion – https://www.rankontechnologies.com/digital-marketing-strategies-for-d2c-brands/
37. Direct-to-consumer Marketing: 10 DTC Marketing Strategies – https://www.paddle.com/blog/dtc-marketing
38. Building your E-commerce infrastructure with Paul West, Founder & CEO of FUSE & Ignite by Tech on Toast, The Hospitality Tech Podcast – https://podcasters.spotify.com/pod/show/tech-on-toast/episodes/Building-your-E-commerce-infrastructure-with-Paul-West–Founder–CEO-of-FUSE–Ignite-e200ccm
39. Daniel James on LinkedIn: How do you tell your brand story? I love this example by Crocs: not just… – https://www.linkedin.com/posts/danieljamesgraham_how-do-you-tell-your-brand-story-i-love-activity-7168273992003387392–CN4
40. Understanding D2C E-commerce: A Comprehensive Guide – https://www.growthjockey.com/blogs/understanding-d2c-ecommerce-a-comprehensive-guide
41. 9 Amazing Benefits of D2C eCommerce to your Business Today! – https://www.vservesolution.com/blogs/9-amazing-benefits-of-d2c-ecommerce-for-your-business/
42. Direct-to-Consumer Marketing – Examples of D2C Brands and Strategies – https://bow-now.com/media/column/D2C