Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
Features:
- Increase your agility
- Integrate easily
- Put your mind at ease
- Collaborate across your team
Website: https://marketingplatform.google.com/about/tag-manager/
Product Overview: https://www.youtube.com/watch?v=9A-i7EWXzjs
Tealium Tag Manager
Tealium IQ Tag Management is a web interface that is used to manage your tags without the need to edit your page code. In this interface, you will configure your vendor tags to suit your business needs. Tag management allows you to remove hard-coded tags from your website and replace them with a single tag.
Features:
- Data Governance
- Dynamic Data Layer Management
- Unified Customer Data Sources
- Command and Control Your Data
- Fastest Tag Delivery Network
Website: https://tealium.com/
Product Overview: https://www.youtube.com/watch?v=HF1ZiPQYP6M
Adobe Tag Manager
Adobe Experience Platform Launch makes it easy to manage tags and it provides innovative tools for collecting and distributing data across digital marketing systems.
Features:
- Extensive Extensions catalogue
- Re-designed rule builder
- Open APIs
- Component-based publishing
Website: https://www.adobe.com/in/analytics/tag-management.html
Product Overview: https://www.youtube.com/watch?v=Zs_NZJFPN_M
Ensighten Tag Manager
Improve website performance and make data collection accurate and secure through our next-generation tag management solution; Server-Side Tagging.
Features:
- Improved site performance
- More accurate data collection and match rates
- Reduced website security and data leakage risks
Website: https://www.ensighten.com/solutions/optimize-website-performance/
Product Overview: https://www.youtube.com/watch?v=y4Us6BTYeMU
Signal
Signal ‘s Tag Management solution helps marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
Features:
- Gain Agility and Speed
- Streamline Data Collection
- Innovate on Your Own Schedule
- Move Fast, Without Data Loss
Website: https://signal.co/customer-intelligence-solutions/tag-management/
TagCommander
Commanders Act’s TagCommander solution is the tag management platform marketers are increasingly turning to as it gives them the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.
Features:
- Gain Agility and Speed
- Streamline Data Collection
- Innovate on Your Own Schedule
- Move Fast, Without Data Loss
Website: https://www.commandersact.com/en/solutions/tagcommander/
PiwikPro
An analytics suite with a focus on user privacy and data security – the perfect alternative to Google Analytics.
Features:
- Marketing stack management
- Library of tags, triggers & variables
- Out-of-the-box Analytics integration
- On-site retargeting & personalization
Website: https://piwik.pro/tag-manager/
Product Overview: https://www.youtube.com/watch?v=OZJOIwm4y1c
Qubit Open Tag
Opentag is an enterprise tag management solution that runs on Qubit’s open Universal Variable data model
Features:
- More insight
- More personal
- More effective
Website: https://www.qubit.com/
Product Overview: https://www.youtube.com/watch?v=ITeZTjAGQpM
Observe Point
ObservePoint is an automated platform built to validate marketing tags and optimize digital analytics implementations.
Features:
- Ensure Data Quality
- Optimize Customer Experience
- Drive Growth & ROI
Website: https://www.observepoint.com/
Datalicious
Datalicious helps marketers use analytics to accelerate business growth. We’re a global data specialist, here to take the guesswork away from marketing.
Website: https://www.datalicious.com/
Hub Scan
Discover Hub’Scan, a disruptive, award-winning SaaS platform dedicated to digital analytics quality assurance, audit, efficiency, and performance.
