Did you know the content marketing industry is set to hit $600 billion by 20241? This shows the huge potential of content marketing. In this guide, we’ll show you how to use content to draw in, teach, engage, and please your audience. We’ve used this approach at HubSpot to get millions of visitors and YouTube views2.
If you’re starting a new content marketing plan or updating an old one, this guide is for you. It will help you rethink your strategy and find new ways to make content that speaks to your audience. You’ll learn about blogs, social media, videos, and podcasts. These tools can help you grow brand awareness, lead your industry, boost conversions, and increase revenue3.
Key Takeaways
- Content marketing is a powerful tool for driving brand awareness, lead generation, and customer engagement.
- Leveraging a variety of content formats, including blog posts, videos, and podcasts, can help you reach and connect with your target audience.
- Optimizing your content for search engines can drive organic traffic and improve your visibility in the digital landscape.
- Implementing a well-crafted content marketing strategy can lead to lower customer acquisition costs and stronger returns on your content investments.
- Staying up-to-date with the latest trends and best practices in content marketing will be crucial for success in 2024 and beyond.
What is Content Marketing?
Content marketing draws people to your brand by offering valuable content like text, video, or audio. It’s different from old-school marketing that interrupts you. Instead, it creates content your audience finds and enjoys on their own.
This method aims to share content that’s informative, fun, or educational. It meets your audience’s needs and interests. This builds trust, makes your brand more known, and helps turn leads into customers. In fact4, 70% of people like to learn about products through articles, not ads. And4 44% read three to five pieces of content before they talk to a vendor.
The Power of Storytelling
Using stories is a great way to make content marketing work. Stories make your content feel real, interesting, and right for your audience. This method is strong, as4 87% of social sellers say it helps them sell more, with 59% seeing more sales on social media in 2023 than the year before.
Content marketing is a smart move that can bring big rewards4. It brings in more leads than old-school marketing and costs less. Plus4, 67% of B2B marketers think it’s a great way to get leads in 2023.
The basics of content marketing stay the same, even as it changes. By making content that matters to your audience, you can draw in, help, and turn leads into customers better than old ads4. 29% of companies use it, and more are joining in, says HubSpot in 2024.
Why is Content Marketing Important?
Content marketing is key for businesses wanting to connect with their audience. It helps attract, nurture, and turn potential customers into real ones5.
Importance of Content Marketing
Today’s consumers prefer learning about products through articles, not ads. This shows the need for content that teaches and informs, not just sells6.
Content marketing is also great for getting new leads. It brings in more leads than traditional marketing and costs less6. This makes it a smart way to reach more people and get leads that are more likely to buy.
It’s also key for building trust and awareness for brands. By sharing helpful content, companies become seen as experts and trusted sources. This makes people more likely to choose them when they’re ready to buy5.
“Content marketing is a less costly but more effective lead generation method. Demand Metric established that content marketing generates over three times more leads than outbound marketing and costs 62% less on average.”6
In short, content marketing draws in customers, creates quality leads, and builds trust and loyalty. By using a strong content marketing plan, businesses can stand out in their markets.
Benefits of Content Marketing
Content marketing gives your business a big edge. By making quality content, you get a better return on investment (ROI) from each piece7. This happens because more people will see your content, leading to more returns7.
Content marketing also lets you choose the customers you want. Unlike ads, which guess who to show your ads to, content marketing lets you make content just for your ideal customer7. This way, you draw in the right leads and connect with them better.
Content marketing gets better over time, giving you more returns as you go7. It’s also great for building trust with potential customers. The more they know about your brand, the more they trust you and keep buying from you7.
Impressive Content Marketing Statistics
Content marketing has amazing stats to back it up. For instance, 90% of customers enjoy custom content from their favorite brands7. It’s also cheaper than old-school ads, costing 62% less7. Plus, unique website traffic goes up 7.8x with content marketing7, and conversion rates are 6x higher7.
In today’s digital world, content marketing is key. With 63,000 Google searches every second7, and over 4 million internet users, with 3 million on mobile7, it’s a powerful tool. Plus, over 3 million social media users7 and 26% of adults online all the time7.
These numbers show how content marketing can help businesses grow and engage with customers. By using these benefits, companies can beat their competitors in the digital world.
The future looks bright for content marketing. With 39% of a marketing budget on content marketing7 and 82% of marketers seeing good results7, it’s set to grow. Companies that use content marketing will do well as the digital world changes7.
Types of Content Marketing
Content marketing uses many formats and strategies to grab your audience’s attention and meet your goals. It goes from basic blog posts to interactive content, always changing. Let’s look at some key types of content marketing that can boost your online presence and engage your target customers deeply.
Blog Content Marketing
Blog posts are key in many successful content marketing plans. They help brands rank for keywords and bring in organic traffic8. Blog marketing is seen as a strong and lasting strategy in digital marketing9.
Social Media Content Marketing
Social media marketing is changing fast, with a big push towards short videos to grab viewers’ attention8. Brands that can make engaging, varied social media content are great at getting their brand seen and connecting with followers10.
Video Content Marketing
Video content is getting more popular as it helps brands connect with people. But, with more competition, making impactful videos is harder8. Still, video marketing is a strong way for brands to show off their products, services, and expertise in an engaging way10.
Podcast Content Marketing
Podcasts let brands build loyal fans as people can easily listen to content during their daily routines10. By making podcasts informative, fun, or thought-provoking, brands can become seen as industry leaders and build a strong community with their listeners9.
Email Content Marketing
Email marketing is still a key tool for content marketers, letting them directly connect with their audience10. By making emails engaging, brands can increase customer loyalty, get more leads, and send personalized messages to subscribers9.
The secret to great content marketing in 2024 is knowing your audience, trying different formats, and using new tools and tech to make content that hits home10. By using content’s power, brands can build strong, lasting relationships with customers and lead their industries9.
Blog Content Marketing
Blogging is key for many companies, helping them rank for keywords and get organic traffic7. In fact, 93% of B2B marketers use it, and 57% see custom content as a top goal7. By making informative and engaging blog posts, you can draw in your target audience and guide them through the buying process.
Good blog content marketing does more than just help you rank on search engines. It includes calls-to-action that push readers to take action, like downloading something or signing up for a newsletter7. This helps you get leads and keep adding value, turning them into customers. In fact, content marketing can bring in 7.8x more unique visitors and have 6x higher conversion rates than traditional marketing7.
One big plus of blog content marketing is its lasting impact. Unlike ads or social media posts, evergreen blog content keeps driving traffic and leads for years7. In fact, 72% of marketers plan to make more content this year than last, seeing its long-term value11.
Crafting an Effective Blog Content Marketing Strategy
To make the most of your blog content marketing, you need a solid strategy. This means:
- Doing thorough keyword research to find what your audience is searching for12.
- Optimizing your content with those keywords to improve search engine rankings12.
- Using tools like Screaming Frog and SEMRush to check your content and find ways to get better12.
- Creating high-quality, valuable content that solves your audience’s problems and answers their questions712.
- Adding strategic calls-to-action to move readers further into your marketing funnel7.
By following these steps, you can build a blog content marketing strategy that grows sustainably and makes your brand a thought leader712.
“Content marketing is the future of marketing. 78% of CMOs believe custom content creation is the way forward.”7
Social Media Content Marketing
Social media content marketing is now a key tool for brands, from B2B to B2C. With 4.9 billion people using social media worldwide13, brands have a huge chance to connect with their audience and grow their brand.
Tools like Sprout Social and Hootsuite offer various pricing plans. These range from $199/seat/month to $399/seat/month for Sprout Social, and $99/month to $249/month for Hootsuite13. They all come with a 30-day free trial. These platforms help businesses manage their social media easily, reaching people on many platforms like Facebook, Instagram, and more13.
Social media content marketing has big benefits. Nearly 60% of Instagram users find new products on the platform, helping brands get noticed14. Also, over 70% of marketers find it effective for their business, and it’s cheaper than traditional ads14. For B2B brands, LinkedIn’s growth shows social media’s importance in the professional world13.
To do well in social media content marketing, businesses need to know their audience well. This helps with targeting ads and getting better results14. It’s also key to make content that really speaks to followers, whether it’s a tweet or a TikTok video13.
By using social media content marketing, businesses can grow their brand, build strong customer relationships, and see real results for their business.
| Social Media Platform | Sprout Social Support | Hootsuite Support |
|---|---|---|
| âś“ | âś“ | |
| âś“ | âś“ | |
| âś“ | âś“ | |
| âś“ | âś“ | |
| YouTube | âś“ | âś“ |
| TikTok | âś“ | âś“ |
| âś“ | âś“ | |
| âś“ | – | |
| Tumblr | âś“ | – |
| Yelp! | âś“ | – |
| Glassdoor | âś“ | – |
| Trip Advisor | âś“ | – |
| Google My Business | âś“ | – |
| Threads (beta) | – | âś“ |
| Google Business Profile | – | âś“ |
“Social media content marketing is not just a trend – it’s a powerful way for brands to connect with their audience and build genuine relationships at scale.”
As the digital world changes, social media content marketing will keep being key for brands. It helps B2B and B2C brands engage more with their audience, increase brand awareness, and grow their business.
Video Content Marketing
Video content is getting more popular in both B2B and B2C marketing. It’s now easy to make high-quality videos with just a smartphone15. This growth in video marketing comes from its ability to quickly build connections with audiences. People can see and hear the person in the video, making trust easier to build15. In the U.S., the digital video marketing industry is a huge $135 billion market. Brands are spending a lot on making and sharing videos15.
It’s smart to make videos for every step of the marketing funnel. This way, you can reach potential customers at different points15. Creating a detailed buyer persona helps make sure your videos speak to the right people15. Using AI tools to automate parts of your video marketing can make things more efficient. It also gives you insights into what your audience likes and does15.
The Power of AI in Video Marketing
AI tools can look at video content and how well it does, giving you insights to boost engagement and conversions15. Tools that automate video editing can make making professional videos faster15. But remember, AI can’t replace the need for human creativity and originality. You still need to make content that touches your audience’s hearts15.
Putting money into video content marketing can really pay off. It can bring more people to your website and help increase sales16. Also, 55% of shoppers watch videos on their phones while shopping, showing how important video is today16. To make your videos work best, think about adding interactive stuff like 360-degree videos. These have been shown to get 41% more views, shares, and subscribers than regular ads16.
“Video marketing is key for boosting sales, with 87% of marketers seeing it as a big part of their strategy.”16
Podcast Content Marketing
Podcasts are a strong tool for content marketing. They help brands create loyal fans. With over 4 million podcasts out there17 and listeners expected to hit 504 million by 202517, they offer a big chance for businesses to reach their audience.
People love podcasts because you can listen to them while doing other things. In fact, 71% of people listen to them to multitask17. And 60% find they process information better this way17. This makes podcasts a key part of many people’s daily life, building a strong bond with the brand.
But, podcast marketing has its tough parts. Figuring out the return on investment (ROI) is hard17. And making high-quality podcasts can be expensive17. Still, the podcast world is worth $4 billion by 202417. And in 2022, U.S. marketers spent $1.73 billion on podcast ads17. This shows the big potential of podcasts for marketing.
As podcasts keep changing, businesses that use them well will stand out. By making engaging, informative, and personal podcasts, brands can become trusted leaders in their fields. This builds strong, lasting relationships with listeners.
“Podcasts allow brands to build deeply loyal followings, as listeners can passively consume content and make it part of their routine.”
Email Content Marketing
Email marketing is a key tool for content marketers. It lets brands connect with their audience directly without needing other platforms18. In fact, it brings in 3 times more leads than other marketing ways18. Plus, it’s cheaper, costing 62% less than old-school marketing18.
What makes email marketing special is the direct link to the audience’s inboxes. Unlike social media, where algorithms can hide your brand, email lets you always reach your subscribers19. This control is a big plus for e-commerce and content marketers.
Leveraging Email for Content Marketing
For great email content marketing, you need a solid plan. This means segmenting your list, making content that matters, and automating campaigns to help leads and boost sales19.
- Sort your email list by what customers like and who they are to send them stuff they’ll care about19.
- Make a mix of content like blog posts, videos, and infographics to keep your audience interested19.
- Use automated emails, like welcome messages and reminders for forgotten carts, to keep you in their minds and sales up19.
- Keep an eye on email stats like opens, clicks, and sales to make your content and plans better19.
Adding email content marketing to your plan helps you connect better with your audience, build loyalty, and see real business growth18. And remember, 70% of people like learning about companies through articles more than ads18.
| Email Marketing Metric | Benchmark |
|---|---|
| Open Rate | 15-25% |
| Click-Through Rate | 2-5% |
| Unsubscribe Rate | 0.5-2% |
| Conversion Rate | Varies by industry and campaign goal |
“Email marketing is the most effective way to keep your audience engaged and drive sales, as long as you deliver valuable content that aligns with their interests.”
Mastering email content marketing can get you a loyal following, quality leads, and real business growth18. It’s all about giving value to your audience, and email is the best way to do that1918.
What is Content Marketing? The Ultimate Guide in 2024
In 2024, content marketing is key for businesses wanting to reach and connect with their audience. HubSpot found 29% of companies use it4. It’s a strong way to build brand awareness, get leads, and increase conversions.
Content marketing means giving value to your audience with content that’s relevant, informative, and engaging. In fact, 70% of consumers like learning about products through articles, not ads4. By offering valuable content, you gain trust and become a thought leader in your field.
Understanding your audience is crucial for effective content marketing. In 2024, 44% of buyers check out three to five pieces of content before connecting with a vendor4. So, having a diverse content strategy is key to meeting different buyer stages.
Content marketing not only draws in and keeps your audience but also gives a great return on investment. It generates more leads than outbound marketing and costs less, 62% less on average4. This is why 67% of B2B marketers see it as a top lead generation strategy in 20234.
Looking ahead to 2024, we see short-form videos becoming more popular, with 30% of marketers planning to use them4. AI is also on the rise for content creation and inspiration, with 45% of marketers using it4. Plus, social selling is growing, with 87% finding it effective and 59% seeing more sales on social media in 20234.
To lead in 2024, businesses must tap into content marketing’s power. By making content that’s valuable, engaging, and optimized, you can achieve better results, strengthen customer ties, and set your brand up for success.
The future of content marketing looks bright, and with the right strategy, your business can excel in the digital world42021.
Content Marketing and SEO
Content marketing draws users in, but SEO is key for bringing the right traffic to your site. In 2024, it will keep being a big part of digital marketing. Good content boosts your search engine rank and keeps visitors interested, which can lead to more sales22.
Optimizing Content for Search and Visibility
To make your content work well, mix in SEO tips. Start with deep keyword research, make your content helpful and interesting, and build a solid backlink network23. In fact, 32% of marketers see content and SEO as top channels for returns. Companies with blogs tend to get 67% more leads than those without23.
But just making content isn’t enough for visibility23. A huge 96.55% of content gets no search traffic from Google. This shows the importance of a full SEO plan23.
Tailoring Content for Your Audience
For content marketing and SEO, it’s key to make content that speaks to your audience. B2B companies should focus on the needs of C-suite executives, managers, and directors23. By focusing on value and involving these decision-makers, you can reach and influence different buyer types23.
For B2C businesses, making content personal is crucial for deeper engagement22. Use data to shape your content strategy and hit the mark with your audience22.
Leveraging Multimedia and Distribution Channels
Boost your content marketing and SEO with multimedia like videos and podcasts22. Videos are big in digital, offering a way to share info in an engaging way. And don’t forget about optimizing for voice search, since more people use voice devices22.
Using social media and email can help spread your content far and wide, bringing more traffic to your site22. Working with industry influencers can also help spread your message and reach more people22.
By combining content marketing and SEO, you can craft a strategy that draws in the right traffic, builds your brand, and boosts sales222324.
Creating a Content Marketing Strategy
Creating a strong content marketing strategy is key for businesses wanting to draw in, keep, and hold onto their audience25. A clear content marketing strategy is linked to success. It helps set clear goals, understand who you’re talking to, and share the right content at the right time25.
Start by setting your goals25. These goals could be to be a leader in your field, boost website traffic, grow sales, keep customers, or get more links25. With your goals set, you can then learn about what your audience values and likes25.
Then, think about what kind of content fits your goals and what your audience likes25. This could be blog posts, videos, podcasts, ebooks, or infographics, among others25. It’s also smart to pick topics that many people are searching for and that you can rank well for25.
| Content Marketing Statistics | Value |
|---|---|
| Companies using content marketing in 2024 | 29%4 |
| Consumers who prefer learning about products/services through articles | 70%4 |
| Buyers who consume 3-5 pieces of content before engaging with a vendor | 44%4 |
| Lead generation advantage of content marketing over outbound marketing | 3 times more4 |
| Cost advantage of content marketing over outbound marketing | 62% less4 |
Using a content calendar helps plan, coordinate, and carry out your content strategy well25. It keeps you consistent and on track with your goals25. Also, think about ways to share your content, like through email, social media, or ads, to get more people to see and interact with it25.
The world of content marketing is always changing, so staying up-to-date with new trends and practices is important4. For example, short-form videos are getting more popular, TikTok is growing, and AI is being used more in content creation4.
By taking a strategic approach to content marketing, you can draw in, engage, and turn your audience into customers, helping your business grow and succeed21. Remember to set clear goals, know your audience, and use a content calendar for the best results21.
“Content marketing is the ultimate way to stay top-of-mind, build trust, and drive sales in 2024 and beyond.” – Marketing Thought Leader, Jane Doe
Content Marketing Examples
In the digital marketing world, content is key to success. Companies use social media, blogs, and podcasts to boost their visibility, drive sales, and connect with their audience26.
Buffer, a social media tool, got its first 100,000 users with guest blogging and quality content. Now, it has almost 400,000 users and a million followers on social media27. GE’s Instagram campaign got 8 million views and 3 million reaches per tour, gaining 3,000 new followers without ads27.
- Intrepid Travel has over 301,000 Instagram followers and active communities on other platforms, showing the power of visuals in marketing27.
- Superdrug’s body image campaign got 1 million social shares and over 1,000,000 page views in five days, proving the effect of timely content27.
These examples show how important it is to make content that speaks to your audience26. Companies that focus on content marketing see better conversion rates and customer engagement. They also make money 49% faster than those without video marketing24.
| Content Marketing Metric | Statistic |
|---|---|
| Websites using OptinMonster | 1,213,43727 |
| Monthly visitors to Inbound.org | 321,00027 |
| B2B marketers using content marketing | 91%24 |
| Blogs more likely to get a positive ROI | 13 times24 |
| Social media users worldwide | 5.17 billion (63% of global population)24 |
To succeed in content marketing, know your audience, make valuable content, and use the right platforms and tools26. By following best practices and checking your content’s performance, you can set your business up for long-term success in content marketing24.
The Future of Content Marketing
The world of content marketing is changing fast. Experts see big changes coming, like more interactive content to grab our attention and make us engage more deeply8. This move matches the growing need for content that feels made just for us, thanks to tools that use data and AI to make it happen28.
Video content is still a big deal in marketing, but now it’s all about short videos, live streams, and ways to interact with viewers28. At the same time, getting ready for voice search is key, as more people use voice-activated devices and want content they can easily find with their voices28.
More brands are using content made by their audience, seeing the value in real stories from the community28. Also, being green and having a purpose is now part of marketing plans, as brands aim to connect with people through stories that matter for the planet and society28.
At the heart of these changes are the ongoing focus on using data to guide decisions, reaching people across all platforms, telling great stories, being quick to adapt, building communities, and trying new things28. These strategies will help brands keep up and connect with their audience in powerful ways8.
The content marketing industry is booming, expected to hit8 107 billion U.S. dollars by 2026. This growth means big opportunities for new ideas and approaches. By embracing these trends and using data to guide them, brands can set themselves up for success in this changing field8.
| Key Trend | Significance |
|---|---|
| Interactive Content | Engaging audiences through more immersive and personalized experiences828 |
| Video Content | Maintaining dominance with short-form videos, live streams, and interactive experiences28 |
| Voice Search Optimization | Adapting SEO strategies to cater to natural language queries from voice-activated devices28 |
| User-Generated Content (UGC) | Amplifying authentic, community-driven narratives to enhance brand authenticity28 |
| Sustainability and Purpose-Driven Initiatives | Integrating social and environmental responsibility into content marketing storytelling28 |
As content marketing keeps evolving, brands that use these new trends and strategies will stand out. They’ll win over their audience, build trust, and succeed in the long run8. By being adaptable, data-savvy, and focused on great content, marketers can face the future with excitement and confidence828.
Conclusion
Content marketing is a key tool for your business to succeed online in 2024 and later. It helps you draw in and keep a dedicated audience, boost your search engine ranking, and grow your business29.
To make content marketing work, set clear goals, use various channels, and check your results to improve29. This way, you can use content marketing’s cost benefits29, boost your SEO29, and make content that speaks to your audience2930.
Keep up with the latest in content marketing as you go. Try out new formats like interactive content and videos3031. Use social media and email to spread your message wider3031. By always improving and changing with the digital world, you can keep your business ahead in content marketing31.
FAQ
What is content marketing?
Why is content marketing important?
What are the benefits of content marketing?
What are the different types of content marketing?
How does content marketing relate to SEO?
Source Links
- What is Content Marketing? A Complete Guide [2024] • Asana – https://asana.com/resources/content-marketing
- What is Content Marketing? The Ultimate Guide in 2024 – https://rockcontent.com/blog/content-marketing/
- The Complete Content Marketing Guide For 2024 – https://copyblogger.com/content-marketing/
- The Ultimate Guide to Content Marketing in 2024 – https://blog.hubspot.com/marketing/content-marketing
- Content Marketing in 2024: Why You Need to Treat Content Like a Product – https://www.quillpodcasting.com/blog-posts/content-marketing-in-2024
- The Ultimate Content Marketing Guide for Beginners in 2024 – https://storychief.io/blog/beginners-guide-content-marketing
- What Is Content Marketing: Ultimate Guide In 2024 And Beyond – https://brandlume.com/what-is-content-marketing/
- Content Marketing in 2024: A Complete Guide – https://demandscience.com/resources/blog/ultimate-content-marketing-guide-2024/
- Ultimate Guide to Content Marketing in 2024 | Sprinklr – https://www.sprinklr.com/cxm/content-marketing/
- Content Marketing – https://metricool.com/content-marketing-guide/
- The Ultimate Guide to Content Marketing in 2024 – TheMarketingblog – https://www.themarketingblog.co.uk/2024/06/the-ultimate-guide-to-content-marketing-in-2024/
- The Ultimate Beginner’s Guide to Content Marketing [2023] – https://optinmonster.com/content-marketing-guide/
- Social Media Marketing In 2024: The Ultimate Guide – https://www.forbes.com/advisor/business/social-media-marketing/
- Social Media Marketing: The Ultimate Guide (2024) – https://www.highperformr.ai/blog/social-media-marketing
- Video Marketing Strategy: The Ultimate Guide (2024) – Lemonlight – https://www.lemonlight.com/video-marketing-strategy-the-ultimate-guide/
- Video Marketing: The Ultimate Guide for 2024 – https://www.semrush.com/blog/video-marketing/
- Podcasts for Content Marketing: Full Step-by-Step Guide – https://riverside.fm/blog/podcast-content-marketing
- The Ultimate Content Marketing Guide to Succeed in 2024 – https://medium.com/@comradeweb/the-ultimate-content-marketing-guide-to-succeed-in-2024-a89b974c2482
- The Ultimate Guide to Content Marketing Strategy [2024] – The Art Of Business – https://theartofb.ca/2024/07/08/the-ultimate-guide-to-content-marketing-strategy-2024/
- Content Marketing In 2024: The Ultimate Guide – https://www.forbes.com/advisor/business/content-marketing/
- The Ultimate Guide to Content Marketing | ON24 – https://www.on24.com/guides/content-marketing/
- The Ultimate Guide to Effective Content Marketing in 2024 – https://www.linkedin.com/pulse/ultimate-guide-effective-content-marketing-2024-kaizentechbd-zxdec
- The Ultimate Guide to B2B Content Marketing in 2024 – https://aniketsaraf.medium.com/the-ultimate-guide-to-b2b-content-marketing-in-2024-13d27a276ace
- The Ultimate Guide to Content Marketing in 2024 – Heroleads – https://heroleads.asia/blog/content-marketing-trends-2024/
- The Ultimate Guide to Creating a Content Marketing Strategy – https://www.semrush.com/blog/content-marketing-strategy-guide/
- The Ultimate Guide to Content Marketing in 2024 – https://marketmediaconnect.com/blog/ultimate-guide-to-content-marketing-in-2024/
- 29 Impressive Content Marketing Examples You Can Use in 2024 – OptinMonster – https://optinmonster.com/content-marketing-examples/
- The Future of Content Marketing: Trends and Tactics for 2024 – https://www.linkedin.com/pulse/future-content-marketing-trends-tactics-2024-trishla-magoo-begvc
- Content Marketing Strategy: The Ultimate Guide For You Product Company – https://adaptmethodology.com/blog/content-marketing-strategy
- Content Marketing in 2024: The Ultimate Guide to Staying Ahead of the Game – digital marketing – https://digisparkit.com/content-marketing-2024-trends
- Content Marketing: The Ultimate Guide for Lead Generation – https://leadgenapp.io/blog/the-ultimate-guide-to-content-marketing/