Forbes says 2024 will be a big year for AI in marketing. AI tools make marketing tasks easier, faster, and more efficient. They use artificial intelligence to automate and improve many marketing tasks.
AI is changing marketing big time. Did you know 55% of marketers have seen their profits go up thanks to AI? And 30% are now sending emails that feel more personal. These facts show how AI is making a big impact in marketing.
Key Takeaways:
- AI marketing tools automate repetitive tasks, such as data analysis and customer segmentation.
- AI tools for marketers enhance personalization, streamline advertising campaigns, and automate repetitive tasks.
- AI-driven algorithms provide predictive analytics for forecasting future trends and customer needs.
- Companies using AI technologies in marketing experience improved performance, increased productivity, and greater competitiveness.
- The AI marketing tool WriteSonic offers a free version with a monthly limit of 10,000 words, while the PRO version of Copy.ai starts at $36 per month.
Finding the right AI marketing tools can boost your marketing efforts. In this article, we’ll look at the top 50 AI-based marketing tools for 2024. These tools can help you stay ahead and succeed in your marketing goals.
What are AI tools for marketing?
AI tools for marketing use artificial intelligence to make marketing better. They automate, optimize, personalize, analyze, and improve targeting in marketing. These tools can handle lots of data quickly, helping marketers make smart decisions and improve their campaigns.
AI tools automate tasks like social media, content creation, email marketing, and customer service. They work fast and can do complex tasks that humans can’t. For example, Sprout Social can process over 50,000 messages a second and analyze millions of messages daily.
AI tools also make marketing workflows better by offering advanced features and algorithms. Sprout Social’s ViralPost technology optimizes posting times for better engagement. This automation saves marketers time, letting them focus on strategy and creativity.
AI tools help personalize content and target it better. They analyze customer data to send messages that are just right for each customer. This makes customers happier and more likely to buy. Marketers can make content that meets each customer’s needs with AI’s help.
AI tools also help analyze data to understand what customers want and market trends. Natural Language Processing (NLP) is an AI tech that helps marketers understand what customers say. About 41% of marketers use NLP to improve customer service.
Finally, AI tools are key in making content better for search engines (SEO). Tools like Surfer SEO look at search results and compare content to top pages. They suggest ways to make content better for search engines. This saves marketers time by automating SEO optimization.
AI Tools for Marketing Overview:
| Tool | Description |
|---|---|
| Sprout Social |
– AI and automation processing of social media data and insights. – Aid in customer care efforts with AI-powered response writing. – Patented ViralPost technology optimizes marketing workflows. – AI-powered social tools surface business-critical information at the speed of social. |
| Surfer SEO |
– Analyzes search term SERPs and compares content against top-ranking pages. – Provides recommendations for content optimization for search engines. |
| Jasper |
– Offers content generation templates with 11,000 fonts, 2,500 categories, and 25 languages to choose from. – Known for generating effective copy with over 5,000 5-star product reviews. |
| Keyword Insights |
– Blends content research, writing, and optimization in a single platform. – Assists in improving content quality and optimizing for SEO. – Provides AI-powered writing suggestions. |
| Writer |
– A collaborative platform for content writing teams. – Helps streamline the writing process with advanced features. – Provides grammar and clarity suggestions for professional copy. |
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The impact of AI in marketing
AI technology has changed the game for businesses, making marketing strategies more effective. It’s expected to have a big impact on marketing and sales. This shows how important AI is for success.
AI tools are now key in many marketing areas. They help with social and search engine ads, email marketing, e-commerce, and making content. These tools use AI to automate tasks, improve campaigns, and make customer experiences better. This leads to a higher return on investment and better marketing results.
“55% of marketers have seen their bottom line grow thanks to AI.”
Using AI for marketing automation helps businesses work smarter. It analyzes lots of data and targets strategies for the best results. This automation saves time and resources. It also lets marketers send personalized content to the right people at the right time. This makes customers more engaged and happy.
AI-powered email marketing tools help manage email campaigns well. This is key because there are about 148 billion spam emails sent every day. AI helps make email marketing more efficient and sends messages that matter.
The Power of AI in Email Marketing
Tools like Phrasee, Seventh Sense, and rasa.io are changing email marketing. They focus on making emails more effective by using AI to pick the best content and timing. This automation helps businesses get better engagement and conversions from their emails.
AI in marketing is also affordable and easy to get. Many AI tools start at just $19 a month. This makes AI accessible to businesses of all sizes, helping them use its benefits.
But, finding companies that fully use AI in their marketing can be tough. Some keep their AI efforts private to stay ahead. Yet, for those that do use AI, the results are clear.
AI helps businesses make the most of their advertising by buying and placing ads automatically. AI looks at consumer data and behavior to make smart decisions. This leads to better conversion rates and more revenue.
AI is also changing how we create content by making it more personal. Machine learning looks at what customers like and shows them content that fits their interests. This makes customers happier and more likely to buy.
AI-powered chatbots also improve e-commerce by offering quick and personalized support. They understand and answer customer questions right away. This makes shopping smoother and builds loyalty.
AI’s predictive analytics help advertisers see what’s coming next by looking at past data. This lets businesses stay ahead, make smart choices, and use resources wisely.
Visual recognition technology, powered by AI, is changing how we make content and ads. It analyzes images and videos to see what grabs attention. This helps marketers make content that stands out and engages people.
AI in marketing boosts sales, makes customers happier, and cuts marketing costs. The numbers show how AI is making a big difference in sales, customer satisfaction, and marketing success.
| Statistics | ||
|---|---|---|
| Marketing budgets as a percentage of company budgets | 10.6% | |
| Marketing spending rose for the year | 2.6% | |
| 94.1% of marketers started integrating AI in the past three years | ||
| 60.4% of marketers started integrating AI in the last 12 months | ||
| More than 50% used AI for blogs, website content, social media, and email content | ||
| AI technologies impact on sales (+6.2%), customer satisfaction (+7%), and marketing overhead costs (-7.2%) | ||
| 43% drop in Brand Building investments from 9.6% to 5.5% | ||
| Predicted growth in investments for influencers (+109% to 12.2% of marketing budgets), mobile (+72% to 26.9%), and social media (+65.8% to 24.3%) in the next 3-5 years | ||
| 20.2% of marketing activities are outsourced, expected to increase by 5% next year | ||
| Brand value increased dramatically (+54%) from 6.3% to 9.7% this past year | ||
| 50% of brands reported acting on LGBTQ+ equality, COVID-19, and racial equality issues |
These stats show how AI is making a big difference in marketing. As marketers keep using AI, we can expect even more benefits. This will change the industry and help businesses meet their marketing goals better.
What are the benefits of AI in marketing?
Using AI in marketing boosts improved performance, increased productivity, and greater competitiveness. AI helps with efficiency, personalizing marketing, and making smart decisions. It automates tasks, personalizes efforts, and uses data to drive success.
A study found that 61% of marketers use AI in their work. This shows how important and effective AI is. It saves time by targeting the right audience and improves understanding of customer behavior.
Setting up AI can cost a lot, but the benefits are worth it. Small companies might struggle with the cost but can gain a lot from AI’s efficiency and performance.
AI needs good data to work well. It uses predictive analytics for smart decisions and better marketing strategies. But, finding skilled AI experts is hard for some companies. Hiring the right people is key to using AI well.
AI can do many digital marketing tasks, like SEO and social media. This makes customer interactions better and helps with product recommendations. It also automates important marketing decisions.
Statistics show that 67% of marketers see making content faster as a big AI benefit. AI helps with writing, summarizing, and creating content outlines. It also makes marketing more personal by using customer data.
AI can come up with new ideas using machine learning and analytics. This can give marketers an edge in a fast-changing market.
AI is great at making images and can save time and resources. It can also change old content for new platforms and audiences.
Benefits of AI in Marketing
| Benefit | Percentage of Marketers |
|---|---|
| Ability to create content faster | 67% |
| Ability to create more personalized content | 49% |
| Generation of new ideas | 48% |
| Summarizing content into key points | 25% |
| Creation of content outlines | 18% |
| Writing marketing copy | 20% |
| Image creation | 36% |
| Content repurposing | 13% |
Tools like Vidyo AI help turn content into different formats for different platforms and audiences. This makes marketing more effective.
AI marketing tools for content creation
AI marketing tools have changed how businesses make content. They use artificial intelligence to make creating content easier and better. This lets marketers make great content fast and efficiently. Let’s look at some top AI tools for making content.
Krater AI
Krater AI is a strong tool for making content automatically. It lets marketers create content that fits their brand and audience. It uses data to make sure the content connects with people, saving time and effort. You can make blog posts, social media captions, or product descriptions that really work.
Originality AI
It’s important to keep your content fresh and original. Originality AI makes sure your content is unique and doesn’t copy others. It checks a huge database for similar content and gives you tips to make yours better. With Originality AI, your content will be unique and grab your audience’s attention.
Grammarly
Writing without mistakes is key for good communication. Grammarly is an AI tool that checks grammar and style. It helps you avoid errors, make your writing clear, and keep a consistent tone. Grammarly also gives you tips to make your writing more engaging.
Jasper AI
Jasper AI is a tool that helps with content creation. It can make blog outlines, suggest topics and keywords, and more. It works in many languages, which is great for businesses in different markets. Jasper AI makes sure your content is thorough, optimized, and hits the mark with your audience.
Outgrow
Interactive content gets people more involved and boosts conversions. Outgrow lets you make content that interacts with your audience. You can create quizzes, calculators, surveys, and more with its easy interface and many templates. Adding Outgrow to your content plan can really engage your audience, give you insights, and help grow leads.
Using these AI tools for content creation helps marketers work better, be more productive, and make content that converts. They help with writing, keeping content fresh, improving grammar, and making interactive content. These tools are a big help in the content creation process.
AI marketing tools for photo/video editing
AI marketing tools have changed the game in photo and video editing. They make creating stunning content easy. These tools use artificial intelligence to improve editing, giving marketers powerful features.
Vyond
Vyond is a top choice for making animated videos with AI. It has an easy-to-use interface and lots of customizable assets. Marketers love it for bringing their animation ideas to life.
Snappa
Snappa is a graphic design tool that uses AI to make photo editing simple. It helps with resizing, color changes, background removal, and design ideas. It’s great for marketers who want to improve their visuals easily.
VistaCreate (formerly Crello)
VistaCreate offers graphic design features powered by AI. It helps marketers make professional visuals without needing design skills. With millions of images, fonts, and templates, it makes creating eye-catching content easy.
Animoto
Animoto is a top pick for video creation and marketing. Its AI tools let marketers make engaging videos with stock footage, music, and smart editing options.
These AI marketing tools boost marketers’ photo and video editing skills a lot. Whether you need animated videos, improved images, or professional visuals, these tools can help.
| Tool | Pricing | User Rating |
|---|---|---|
| Vyond | Free plan Plus Plan: $7.99 per month Business Plan: $15.99 per month | 4.4/5.0 based on 38 reviews |
| Snappa | N/A (Trial available) | N/A |
| VistaCreate | N/A (Trial available) | N/A |
| Animoto | N/A (Trial available) | N/A |
These tools have different pricing plans, including free ones with some limits. This lets marketers pick the best option for their budget and needs.
As the need for great visuals grows, AI marketing tools for photo and video editing are key. They give marketers the tools to make visuals that grab their audience’s attention. And they save time and effort too.
AI marketing tools for SEO
AI has changed the game in marketing tools, especially for Search Engine Optimization (SEO). There are many AI tools that can help marketers boost their websites and SEO strategies. Here are some top AI tools for SEO:
Ahrefs
Ahrefs is a top SEO tool that uses AI for insights. Marketers can check their backlinks, see how competitors rank, and do deep keyword research with Ahrefs. It has strong features to boost SEO and find growth chances.
Surfer SEO
Surfer SEO is a key AI tool for SEO. It helps create content strategies based on data by looking at top pages and giving tips on keywords, word count, and structure. Surfer SEO aims for the best on-page optimization and better search rankings.
Link Whisper
Link Whisper is an AI tool that makes internal linking easier. It uses machine learning to suggest relevant links within content. This tool improves the website’s authority and user experience by better linking.
Semrush
Semrush is a full SEO suite with AI tools for keyword research, competitor checks, and content optimization. Marketers can learn about search trends, find new keywords, and make their content better for search engines with Semrush.
NeuralText
NeuralText is an AI tool for optimizing content for SEO. It gives tips on keyword use, content length, and relevance. With NeuralText, marketers can make high-quality, SEO-friendly content that ranks well in searches.
These AI tools for SEO give marketers valuable insights and help optimize their websites for search engines. As AI evolves, these tools are key for marketers to stay competitive and meet their SEO goals.
AI marketing tools for sales (lead generation, email marketing)
Today, AI-powered marketing tools are key for sales teams and marketers. They make lead generation easier and boost email marketing, leading to more conversions and revenue. By using AI, businesses can improve their sales and get a better return on investment (ROI).
AI-Powered Lead Generation
AI is changing how marketers find leads. It offers a quick and efficient way to find high-quality leads. These tools use smart algorithms and learning to find, sort, and score leads. This helps marketers reach the right people at the right time, making their efforts more effective.
Some top AI tools for lead generation are:
- GetResponse: An all-in-one marketing platform that offers lead capture forms, email marketing automation, and customer relationship management.
- OptinMonster: A powerful lead generation tool that helps convert website visitors into subscribers and customers, using personalized pop-ups and targeted campaigns.
- AWeber: A reliable email marketing tool that enables businesses to build and nurture relationships with their leads through automation, segmentation, and personalized messaging.
- Brevo: An AI-powered platform that automates lead generation by identifying potential customers and providing detailed insights for effective targeting.
- MailerLite: An affordable email marketing tool that offers advanced automation features and easy-to-use templates for creating personalized email campaigns.
Email Marketing with AI
Email marketing is still key for marketing success. AI tools help marketers personalize content, send emails at the best times, and boost engagement.
Tools like GetResponse, OptinMonster, AWeber, Brevo, and MailerLite let marketers:
- Create personalized email campaigns based on customer behavior and preferences.
- Automate email sequences and follow-ups to nurture leads and guide them through the buyer’s journey.
- Optimize subject lines, email content, and CTAs using AI-driven analysis and testing.
- Segment email lists for targeted and relevant messaging.
Using AI in email marketing, businesses can send content that really speaks to their audience. This leads to more opens, clicks, and conversions.
| AI Lead Generation Tools | Pricing |
|---|---|
| GetResponse | Visit website for pricing information |
| OptinMonster | Visit website for pricing information |
| AWeber | Visit website for pricing information |
| Brevo | Visit website for pricing information |
| MailerLite | Visit website for pricing information |
Prices may change, so check the websites for the latest info.
AI tools for sales, like lead generation and email marketing, are changing the game. They automate processes, improve campaigns, and help businesses grow. Don’t miss out on using AI to boost your sales and marketing!
Conclusion
AI marketing tools have changed the game for businesses. They offer many benefits that help marketers improve their work. By using AI, marketers can change their strategies and do better overall.
Using AI in marketing has big advantages. AI makes routine tasks easier, saving time and resources. It also makes ads more relevant, which helps engage customers better and boosts ROI. Plus, AI helps create personalized experiences, making customers happier and more loyal.
But, we need to talk about data privacy and AI biases. Researchers are looking into how AI affects digital marketing in the long run. They aim to make sure AI is used ethically and responsibly.
Investing in AI has really paid off for businesses. Companies using AI have seen a big jump in revenue and sales ROI. Marketers say AI has made a positive impact on sales and customer happiness. This shows how valuable AI marketing tools are for strategies.
